Search Engine Optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.

SEO is an ongoing process that requires constant monitoring, analysis, and improvement to keep up with the changing needs of the users and the search engines. SEO is also a complex and dynamic field that involves various disciplines, such as web development, web design, content writing, content marketing, digital marketing, analytics, etc.